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The Leading Airline Marketing Consultancy

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    airline social media survey 2014How Airlines Dedicate Resources to Social Media How do airlines manage their budget for social media? How much manpower do they allocate for social media? How do airlines make sense of social media and map it back to their business goals? These are just a few of the questions that we seek to find answers

    The post Research Survey: Airline Social Media Outlook 2013-2014 Survey appeared first on Simpliflying and was written by SimpliFlying.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

    SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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    5- Hi, I’m Marco Serusi, how are you? -I’m good, nice to meet you - [...] - So you’re Italian but do you work here? - Well, that’s a hard question, I live in Valencia, I work for a company based in Singapore and I spend my time either travelling the world speaking at conferences

    The post “So what exactly do you do again?” Marco Serusi looks back at 2 years with SimpliFlying appeared first on Simpliflying and was written by Marco Serusi.

    Author information

    Marco Serusi
    Marco Serusi
    Marketing Consultant at SimpliFlying
    Marco is a Marketing Consultant at SimpliFlying and is based in Valencia, Spain. He is a subject matter expert and consultant on social media practice in aviation. He has contributed extensively to thought-leadership in this space as well as held training workshops for senior aviation executives on behalf of SimpliFlying. He advises clients globally on aviation marketing strategy. He’s Italian, but has lived in several countries since he was 18, earning an Air Transport degree in the UK, a pilot license in Florida and an MBA in Spain. He now lives in Valencia, Spain where he previously worked as a Marketing Director.

    You can talk to him in Italian, English or Spanish. You can also tweet him at @simplimarco, e-mail him at marco@simpliflying.com.

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    shubhodeep pal simpliflyingOn the cold, fog-infested night of December 6, 2010, I took my first international flight (from India) to a destination other than Singapore. I was travelling to a “mystery” event — an event so shrouded in mystery that everyone on aviation forums knew what it entailed —  organised by Cathay Pacific in Hong Kong.  

    The post Three Years With SimpliFlying: Constant Newness, The Joy of Unpredictability & The Happiness of Growing appeared first on Simpliflying and was written by Shubhodeep Pal.

    Author information

    Shubhodeep Pal
    Shubhodeep Pal
    Vice President, Products & Operations at SimpliFlying
    Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore. He speaks three languages fluently, and is also a published poet and amateur film critic. He can be reached at shubhodeep@simpliflying.com.

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    david-mcmullen-simpliflying-one-yearOne of the traditions at SimpliFlying is to celebrate the anniversary of joining the business with a personal account of the journey. So following my one year milestone, here are a few words about me, my colleagues and why I do what I do. You’ve probably heard us talking a lot about how we think

    The post “How Social Changed My World in 2013″: David McMullen on completing a year with SimpliFlying appeared first on Simpliflying and was written by David McMullen.

    Author information

    David McMullen
    David McMullen
    VP, Airports at SimpliFlying
    David McMullen leads global airport engagement projects for SimpliFlying as VP, Airports. Following 5 successful years leading the award winning Routesonline platform, working with airports of all sizes in route development strategy and marketing communications, he joined SimpliFlying at the beginning of 2013. Assisting hundreds of airports to develop their online presence, David's career has taken him all over the world and he has been lucky enough to meet some of the most amazing people and work in some of the most inspiring places. He has a real enthusiasm for social networking/social media, plus all things digital. His passion for sport, travel and learning about new cultures has enabled him to practice snowboarding throughout Europe and qualify as an advanced scuba diver on the Great Barrier Reef. You can connect with David on Twitter, @SimpliMcMullen, or on LinkedIn.

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    simpliflying-skift-nyc-attendees-featuredSocial Media Best Practices From Travel’s Most Socially Effective Brands New York City | March 25, 2014 115 West 30th Street, #1213, New York NY 11109     Early Bird Price | Expired Regular Price | USD 495 per person Major travel brands are already registered Leading the travel industry into a new era of customer engagement

    The post [Event] Leading Travel Brands Discuss Social Strategy in New York. Have you booked your place? #SimpliSkift appeared first on Simpliflying and was written by SimpliFlying.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

    SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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    awards banner v35th Annual SimpliFlying Awards SimpliFlying researches over 600 airlines and airports every 60 days; and the transformation that airline marketing has undergone in recent years is amazing. The SimpliFlying Awards for Excellence in Social Media honour airlines and airports that push the frontier of innovative marketing in this age of connected traveller. Now in its fifth year, SimpliFlying Awards 2014

    The post 5th Annual SimpliFlying Awards 2014 for Excellence in Social Media appeared first on Simpliflying and was written by SimpliFlying.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

    SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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    simpliflying awards 2014 airlines**Please note that the voting polls have closed. Click here for the final results. Back for the 5th time, SimpliFlying Awards are bigger and better than ever. And this time in New York, Sep 12! For SimpliFlying Awards 2014, not only has the awards categories been revamped with 6 categories dedicated to airlines, we also saw entries

    The post View and Vote Now For Your Best Airline in SimpliFlying Awards 2014! #SFAwards14 appeared first on Simpliflying and was written by SimpliFlying.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

    SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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    awards-trophiesThank you for supporting the SimpliFlying Awards 2014 with all your votes! After receiving almost 40,000 votes from the public (making up 30% of total score) and judging by our highly-esteemed jury (making up 70% of total score), we are pleased to announce the Top 3 Finalists for our airline categories in this year’s SimpliFlying Awards 2014.   First up

    The post Announcing the Best Airlines in Social Media at SimpliFlying Awards 2014 – Top 3 Finalists appeared first on Simpliflying and was written by SimpliFlying.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

    SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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    sfawards14 results coverSimpliFlying Awards: The Authoritative Showcase of Best Social Media Practices of Leading Airlines on Social Media This evening, the top finalists of 5th Annual SimpliFlying Awards shared the best of their social media milestones at the Travel Distribution Summit hosted by EyeforTravel in New York City. These winners and highly commended finalists had been shortlisted from

    The post Airline Winners at 5th Annual SimpliFlying Awards 2014 #SFAwards14 appeared first on Simpliflying and was written by SimpliFlying.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

    SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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    sfawards selfie 3Back when we launched the SimpliFlying Awards in 2010, they were the first and only awards dedicated to recognising the best social media practices in the airline industry. Committed to raising the standard of airlines on social media, SimpliFlying Awards promote the exchange of knowledge by honouring the best airlines on social media and inviting them to share their successes with the

    The post What goes on behind the scenes of SimpliFlying Awards? appeared first on Simpliflying and was written by SimpliFlying.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

    SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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    simpliflying 5 yearsOn June 12, 2014, as I entered the Emirates Lounge at New York’s JFK Terminal 4, I saw a familiar scene — the lounge decked up in a conference setting, canapés being served to guests, who were mostly senior aviation and financial journalists. The destination on my boarding pass read, “Headquarters”. That’s because everyone was to go […]

    The post SimpliFlying completes five years — how fantasy took flight appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    Shashank Nigam
    Shashank Nigam
    Shashank Nigam is the CEO of SimpliFlying and a globally sought-after consultant, speaker and thought-leader on airline branding and customer engagement strategy. He is also the youngest winner of the Global Brand Leadership Award and has addressed senior aviation executives globally, from Chile to Canada and from Sydney to San Francisco. Shashank's perspectives have found their way into major media outlets, including CNN Travel, CNBC, MSNBC, Bloomberg UTV, Mashable and in leading publications like Airline Business, ATW, Aviation Week, and others. Shashank studied Information Systems Management and Business Management at Singapore Management University and Carnegie Mellon University. Hailing from India, he splits his time between Singapore and Vancouver, among other cities.

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    Hamburg Messe EntranceAircraft Interiors Expo (or AIX as it is popularly known) is one of the world’s biggest exhibitions on aircraft interiors, held at Hamburg Messe, Germany. This year’s event was held for three days between the 14 and 16 of April, featuring industry innovations for cabin interior design, seating, in-flight entertainment products, connectivity systems, galley equipment […]

    The post The Future of the Connected Passenger Experience — Highlights from #AIX2015, Hamburg appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    Vishal Mehra
    Vishal Mehra
    Senior Digital Strategist at SimpliFlying
    Vishal Mehra is leading Social and Digital marketing efforts at SimpliFlying. A self-confessed commercial aviation geek, Vishal has led digital marketing campaigns at leading global agencies for 9 years, before finding his dream job at the intersection of aviation and digital marketing. His interests include Travelling, Technology, Podcasts (long before Serial arrived) and Beer.

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    ravi-chauhan-simpliflying-one-year“So what do you do?”, she asked. We were sitting in the common room of a hostel in Zagreb, Croatia towards the end of a month long trip across Europe. “Well I work at an aviation marketing consultancy called SimpliFlying.” “Oh cool, so you are on a vacation right now?” “Well we can choose to […]

    The post A Different Life at Work: Ravi Chauhan looks back at his first year at SimpliFlying appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    Ravi Chauhan
    Ravi Chauhan
    Ravi Chauhan is a Project Associate at SimpliFlying. Based out of Delhi, India, Ravi works on developing Special Projects that can potentially provide new business avenues for SimpliFlying. Developing businesses is Ravi’s passion and numbers are his love. As a student he was deeply involved in quizzing and marketing competitions. He won almost every marketing and quizzing competition that his college had. He saved up the winnings (about $2000, a huge amount by Indian standards), and left to travel India. After clocking over 8000 kms, mostly on buses, he encountered a business opportunity in the interiors of Kashmir, India in the food business, and dedicated the next 3 years to developing it. By 2010, he had developed it into a $100,000 annual turnover business. But with the collapse of the international markets, and monopolistic practices of the larger players, he had to shut it down. He brings with him invaluable experience in starting, marketing and running a business.

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    turkish airlines istanbul san franciscoWhen Turkish Airlines decided to launch Istanbul to San Francisco flights, its seventh destination in the United States, marketing the route effectively and driving awareness were key goals. Especially since SFO is one of the most competitive long-haul markets in the world. Thanks to the growth in the city of San Francisco, and Silicon Valley, the passenger traffic […]

    The post Turkish Airlines launches Istanbul to San Francisco route with creative marketing appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    Vishal Mehra
    Vishal Mehra
    Senior Digital Strategist at SimpliFlying
    Vishal Mehra is leading Social and Digital marketing efforts at SimpliFlying. A self-confessed commercial aviation geek, Vishal has led digital marketing campaigns at leading global agencies for 9 years, before finding his dream job at the intersection of aviation and digital marketing. His interests include Travelling, Technology, Podcasts (long before Serial arrived) and Beer.

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    finalist featured imageBased on public nominations and SimpliFlying Honeycomb analysis, we are proud to announce the airline finalists of 2015 SimpliFlying Awards for each award category below. These airline finalists will be submitting a presentation deck to be scored by the awards jury. Each judge will be looking at how the airlines demonstrate innovativeness, engagement and business impact. Come […]

    The post Airline Finalists of 2015 SimpliFlying Awards appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    Li Guen
    Li Guen
    Head of Communications and Marketing at SimpliFlying
    Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.

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    00sfawards16featuredAfter rigorous evaluation by our highly esteemed jury, we are pleased to announce the Top 3 airlines for the award categories in SimpliFlying Awards 2015. All the finalists this year are invited to the awards ceremony in Las Vegas co-hosted by EyeforTravel at theTDS North America 2015 conference on Oct 20, 2015. Accompanying the awards this year is the world’s […]

    The post Announcing Top 3 Airlines of SimpliFlying Awards 2015 appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success. SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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    simpliflying-awards-2015The Authoritative Meeting of The Best Airlines in Social Media Last evening, top airlines gathered at the SimpliFlying Awards 2015 for Excellence in Social Media held at The Bellagio, Las Vegas to celebrate one another’s achievements. The SimpliFlying Awards, established since 2010, are the longest-running awards dedicated to airlines on social media. This year, there are 11 awards […]

    The post Airline Winners at SimpliFlying Awards 2015 for Excellence in Social Media appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    Li Guen
    Li Guen
    Head of Communications and Marketing at SimpliFlying
    Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.

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    airline-marketing-innovation-lab-airline-marketing-manifesto-2020SimpliFlying organised the world’s first airline marketing innovation lab attended by 50 of the most innovative airlines, including Singapore Airlines, Cathay Pacific, American Airlines, Turkish Airlines, and LATAM Airlines, as well as B2B brands such as Airbus, the Engine Alliance and Amedeo. It comprised roundtables led by independent industry experts on four key focus areas: […]

    The post Airline Marketing Manifesto 2020 Developed at the World’s First Airline Marketing Innovation Lab appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    Shubhodeep Pal
    Shubhodeep Pal
    Vice President, Products and Operations at SimpliFlying
    Shubhodeep Pal is the Vice President, Products and Operations at SimpliFlying. He has been leading Research, Product Development, Marketing and Business Development since December 2010 from the headquarters in Singapore. He has spoken at airline conferences and delivered training workshops for senior aviation executives. He has also appeared on television interviews and been quoted in publications such as the Wall Street Journal. His writings have appeared extensively on SimpliFlying and respected industry outlets such as Airlinetrends, Tnooz, Airport World, Low Cost and Regional Airline Business Magazine and Loyalty360. In a previous role, he also conducted a workshop on social media at the Ministry of Home Affairs, Singapore. He speaks three languages fluently, and is also a published poet and amateur film critic. He can be reached at shubhodeep@simpliflying.com.

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    001-sfawards16aSimpliFlying Awards 2016 for Excellence in Social Media is back after a hugely successful instalment last year October — held together with the world’s first Airline Marketing Innovation Lab in Las Vegas. This year, SimpliFlying Awards 2016 will be held in Bangkok, Thailand on September 1, 2016. The longest-running awards dedicated to airlines on social media has announced […]

    The post SimpliFlying Awards 2016 #SFAwards16: Honouring airlines that push the frontier of innovative marketing appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    Li Guen
    Li Guen
    Head of Communications and Marketing at SimpliFlying
    Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.

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    _simpliflying-lab-coverThe best insights and inspirations occur when experiences and ideas are exchanged under three conditions: Respect. Open mind. No Ego. SimpliFlying Lab and Awards. London. Sep 7, 2016. This year, SimpliFlying Airline Marketing Innovation Lab and Awards, or SimpliFlying Lab and Awards for short, will be happening in London on September 7, 2016 and promises to […]

    The post Upcoming: SimpliFlying Lab and Awards Ceremony 2016 appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success. SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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