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The Leading Airline Marketing Consultancy

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    simpliflying-awards-2016-coverAfter careful evaluation by a highly esteemed jury, we are pleased to announce the top three airlines for the award categories in SimpliFlying Awards 2016 f0r Excellence in Social Media. All the finalists this year are invited to the awards ceremony in London co-hosted by Terrapinn at the Aviation Festival Europe on September 7, 2016. Accompanying the awards this year is […]

    The post Top 3 Airlines of SimpliFlying Awards 2016 appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success. SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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    _coversfawards16“To push the frontier of airline marketing, it is important that airlines pit themselves on a global level and learn from one another. SimpliFlying Awards encourage airlines to innovate and stay ahead of competition.” – Shashank Nigam, CEO, SimpliFlying. Last evening, over 20 leading airlines from around the world gathered at the annual SimpliFlying Awards […]

    The post Winning and Highly Commended Airlines at SimpliFlying Awards 2016 appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    Li Guen
    Li Guen
    Head of Communications and Marketing at SimpliFlying
    Li Guen heads the communications and marketing functions at SimpliFlying where she drives corporate branding efforts and industry research initiatives. Prior to this, Li Guen was at Weber Shandwick working with clients including Rolls-Royce, Changi Airport Group and P&G. In her free time, Li Guen likes trekking mountains in Asia. You can tweet her at @SimpliGuen or email her at guen@simpliflying.com.

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    airline social media outlook 2017 bgThe rise of dedicated teams and social customer service. In 2017, social customer service will be the top focus for airlines. As a result, airlines have already started adopting a dedicated team structure to ensure efficient customer service delivery. The Airline Social Media Outlook Report provides deep insights into airlines’ use of social media to […]

    The post Airline Social Media Outlook 2017 Reveals Airlines’ Priorities & Budget Forecast for Social Media appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    Ravi Chauhan
    Ravi Chauhan
    Ravi Chauhan is the Lead - Research and Analytics at SimpliFlying. Based out of Delhi, Ravi works on developing special projects and analytical models for SimpliFlying. Working with numbers is his passion, and he revels at any opportunity to derive deep insights from datasets of all shapes, sizes, and forms. He has led the efforts in developing the Honeycomb -- a breakthrough analytical model that helps airlines measure and benchmark social media activities and link them all to organisational objectives, and changes the way we look at social media and data. You can tweet him at @simpliravi and email him at ravi@simpliflying.com

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    _simpliflying-15below-webinarExisting airline systems are struggling to respond to rising customer expectations and disruption in the digital age. Multiple channels and the rising power of ‘social’ adds a new layer of complexity to high-pressure situations often involving many departments within the organisation. Multiple channels and the rising power of ‘social’ adds a new layer of complexity to […]

    The post Upcoming Webinar: Airline Social Media & Disruption Management – jointly by SimpliFlying & 15below appeared first on SimpliFlying - The Leading Airline Marketing Consultancy.

    Author information

    SimpliFlying
    SimpliFlying
    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success. SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

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    Author information

    SimpliFlying

    SimpliFlying

    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

    SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

    The post Nomination for SimpliFlying Awards 2017 is Now Open appeared first on SimpliFlying.


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    After careful evaluation by a highly esteemed jury, we are pleased to announce the top three airlines for the award categories in SimpliFlying Awards 2017 for Excellence in Social Media. All the finalists are invited to the awards ceremony in London co-hosted by Terrapinn at the Aviation Festival Europe on September 6, 2017. The overall

    Author information

    SimpliFlying

    SimpliFlying

    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

    SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

    The post Announcing Top 3 Airlines of SimpliFlying Awards 2017 appeared first on SimpliFlying.


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    Last year, our Airline Marketing Innovation Lab in London brought together marketers from airlines across the world. Apart from unprecedented knowledge exchange, the Lab also threw up a crucial insight — each region offers different marketing challenges for airlines. For example, airlines in Asia face a slew of language issues that airlines in the US

    Author information

    SimpliFlying

    SimpliFlying

    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success.

    SimpliFlying.com is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at helpmesoar@simpliflying.com

    The post SimpliFlying launches the first ever Lab dedicated to the Americas appeared first on SimpliFlying.


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    A social media strategy is no longer a luxury for airline marketing departments. It is an urgent necessity that has the potential to deliver multiple benefits, while ensuring that today’s connected travellers can interact with the airline on their preferred channel. The Airline Social Media Outlook Report provides deep insights into airlines’ use of social

    The post Airline Social Media Outlook 2018: Airlines’ Priorities & Budget Forecast For Social Media appeared first on SimpliFlying.


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    “The future is digital. With rich customer data, airlines really know their guests. Where they fly, when they fly, what they eat. […] This high-resolution data will help airlines market the right thing to the right people at the right time, and make flying more enjoyable.” Tony Fernandes, Group CEO of AirAsia To kick-start 2018, we

    The post What are top aviation executives’ predictions for marketing in 2018? appeared first on SimpliFlying.


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    Today, the annual SimpliFlying Awards for Excellence in Social Media honoured the world’s best airlines for their achievements in digital and social media marketing. Currently in the seventh year, SimpliFlying Awards are the longest-running awards celebrating airline marketing success. WestJet took home four awards – Best Overall Airline, Best Airline in North America and Best

    The post Canada’s WestJet emerges the most triumphant at the SimpliFlying Awards 2017 appeared first on SimpliFlying.


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    SimpliFlying is thrilled to announce its partnership with Singapore’s leading digital agency, Happy Marketer, to offer an on-demand social media command centre, as a service. Airlines can just subscribe to the service and get going in no time and at a fraction of a cost, compared to traditional solutions. “Crises aren’t what they used to

    The post Airlines can now access a Social Media Command Centre as a Service appeared first on SimpliFlying.


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    We are thrilled to announce that we are now accepting nominations for the 8th Annual SimpliFlying Awards! What Are SimpliFlying Awards? SimpliFlying Awards honour airlines that push the frontier of innovative marketing. It is the longest-running awards dedicated to recognising the world’s best in airline social and digital marketing. Till date, over 50 top airlines have

    The post Nomination For The 8th Annual SimpliFlying Awards Is Now Open appeared first on SimpliFlying.


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    SimpliFlying in partnership with the APEX EXPO, the airline industry’s largest passenger experience event, is thrilled to announce the first SimpliFlying Airline Marketing and Digital Innovation Lab solely dedicated to airline C-level executives. The new edition of the SimpliFlying Labs global series will take place in Boston, USA on September 23. 30+ top airline marketing and

    The post SimpliFlying Launches a Unique Airline Marketing Innovation Lab Dedicated to C-Level Executives appeared first on SimpliFlying.


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    After rigorous evaluation by a highly esteemed jury, we are delighted to announce the top three airlines for the award categories in the 8th Annual SimpliFlying Awards. All the finalists are invited to the official awards ceremony on September 5 at Business Design Centre in London (co-hosted by Terrapinn alongside the Aviation Festival). On September 4, accompanying the

    The post Announcing Top 3 Airlines of SimpliFlying Awards 2018 appeared first on SimpliFlying.


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    The future lies in ensuring that airlines can use social media data and convert them into actionable insights that will yield closer relationships with customers through greater personalisation. However, before this can be achieved, airlines require significant investment in resources and specialised training, especially with regards to social media data being used.  For the past

    The post Airline Social Media Outlook 2019 Reveals How Airlines Are Tackling Social Media appeared first on SimpliFlying.


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    Conducted every year since 2010, the esteemed SimpliFlying Awards acknowledge and award airlines for their exceptional work in digital and social media marketing. This year, best airlines were honored in four business categories, including Best Use of Influencers, Best Airline In Launches, Best Airline in Social Care and Best Airline in Driving Revenue, along with

    The post Announcing winners and highly commended airlines of the annual SimpliFlying Awards 2018 appeared first on SimpliFlying.


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