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The Leading Airline Marketing Consultancy
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    Last year, our Airline Marketing Innovation Lab in London brought together marketers from airlines across the world. Apart from unprecedented knowledge exchange, the Lab also threw up a crucial insight — each region offers different marketing challenges for airlines. For example, airlines in Asia face a slew of language issues that airlines in the US

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    At SimpliFlying, in everything we do, we believe in thinking differently about aviation marketing. Having worked with over 30 airlines and airports across 5 continents, we understand the intersection of aviation and marketing better than anyone else. We have the most experience. The most clients. The most success. is one of the Top 2 blogs on aviation, and the Twitter handle (@simpliflying) is one of the Top 5 most influential on airlines, with over 12,000 followers. If you're keen to tap our expertise, email us at

    The post SimpliFlying launches the first ever Lab dedicated to the Americas appeared first on SimpliFlying.

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    A social media strategy is no longer a luxury for airline marketing departments. It is an urgent necessity that has the potential to deliver multiple benefits, while ensuring that today’s connected travellers can interact with the airline on their preferred channel. The Airline Social Media Outlook Report provides deep insights into airlines’ use of social

    The post Airline Social Media Outlook 2018: Airlines’ Priorities & Budget Forecast For Social Media appeared first on SimpliFlying.

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    “The future is digital. With rich customer data, airlines really know their guests. Where they fly, when they fly, what they eat. […] This high-resolution data will help airlines market the right thing to the right people at the right time, and make flying more enjoyable.” Tony Fernandes, Group CEO of AirAsia To kick-start 2018, we

    The post What are top aviation executives’ predictions for marketing in 2018? appeared first on SimpliFlying.

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    Today, the annual SimpliFlying Awards for Excellence in Social Media honoured the world’s best airlines for their achievements in digital and social media marketing. Currently in the seventh year, SimpliFlying Awards are the longest-running awards celebrating airline marketing success. WestJet took home four awards – Best Overall Airline, Best Airline in North America and Best

    The post Canada’s WestJet emerges the most triumphant at the SimpliFlying Awards 2017 appeared first on SimpliFlying.

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    SimpliFlying is thrilled to announce its partnership with Singapore’s leading digital agency, Happy Marketer, to offer an on-demand social media command centre, as a service. Airlines can just subscribe to the service and get going in no time and at a fraction of a cost, compared to traditional solutions. “Crises aren’t what they used to

    The post Airlines can now access a Social Media Command Centre as a Service appeared first on SimpliFlying.

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    We are thrilled to announce that we are now accepting nominations for the 8th Annual SimpliFlying Awards! What Are SimpliFlying Awards? SimpliFlying Awards honour airlines that push the frontier of innovative marketing. It is the longest-running awards dedicated to recognising the world’s best in airline social and digital marketing. Till date, over 50 top airlines have

    The post Nomination For The 8th Annual SimpliFlying Awards Is Now Open appeared first on SimpliFlying.

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    SimpliFlying in partnership with the APEX EXPO, the airline industry’s largest passenger experience event, is thrilled to announce the first SimpliFlying Airline Marketing and Digital Innovation Lab solely dedicated to airline C-level executives. The new edition of the SimpliFlying Labs global series will take place in Boston, USA on September 23. 30+ top airline marketing and

    The post SimpliFlying Launches a Unique Airline Marketing Innovation Lab Dedicated to C-Level Executives appeared first on SimpliFlying.

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    After rigorous evaluation by a highly esteemed jury, we are delighted to announce the top three airlines for the award categories in the 8th Annual SimpliFlying Awards. All the finalists are invited to the official awards ceremony on September 5 at Business Design Centre in London (co-hosted by Terrapinn alongside the Aviation Festival). On September 4, accompanying the

    The post Announcing Top 3 Airlines of SimpliFlying Awards 2018 appeared first on SimpliFlying.

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    The future lies in ensuring that airlines can use social media data and convert them into actionable insights that will yield closer relationships with customers through greater personalisation. However, before this can be achieved, airlines require significant investment in resources and specialised training, especially with regards to social media data being used.  For the past

    The post Airline Social Media Outlook 2019 Reveals How Airlines Are Tackling Social Media appeared first on SimpliFlying.

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    Conducted every year since 2010, the esteemed SimpliFlying Awards acknowledge and award airlines for their exceptional work in digital and social media marketing. This year, best airlines were honored in four business categories, including Best Use of Influencers, Best Airline In Launches, Best Airline in Social Care and Best Airline in Driving Revenue, along with

    The post Announcing winners and highly commended airlines of the annual SimpliFlying Awards 2018 appeared first on SimpliFlying.